Follow The Shovel

CLOSE
Clive Palmer Could Have Won Same Amount Of Seats With Half The Spend, Analysis Shows

Expert analysis shows that mining magnate Clive Palmer could have won zero seats with just $30 million – half of the $60 million he reportedly committed to the campaign.

“Analysing election spending is a tricky science, but we think Mr Palmer could have cut back on some of his billboard and TV advertising and still achieved the zero-seat result his $60 million bought him,” advertising expert Laura McGuthrie said.  

Other analysts had a different take, saying Mr Palmer could have doubled or even tripled the number of seats he won if he had invested an extra 20-30% in advertising spending.

“I think he didn’t back his strategy hard enough,” media agency executive Julia Eaglemont said.

“By spending just $15 or so million dollars more, Palmer would have picked up at least an extra zero seats. Double what he achieved in this election. That’s something for him to think about for next time”.

Like this? Donate a few bucks to The Shovel. And follow us on Email | Facebook Twitter Instagram


SHARE THIS STORY
Become a Shovel member. Or follow us on Email | Facebook | Twitter | Instagram

Close

Enjoy this? Support The Shovel with a one-off 99c donation

For only the cost of a really shit coffee, or the annual tax payment of a multi-national company, you can support The Shovel. Make a one-off donation instantly using Spotpass - no credit card, no spam and $5 to spend instantly.

Thanks for your support!!