Four-fifths of all manufactured goods will use ‘Keep Calm and Carry On’ style messaging by the year 2017, it has been revealed.
A research team at the University of Southern Wales, who made the calculation, say the news is exciting for fans of the quirky concept.
“Imagine a world where there are posters, bags, pencils, phone covers, cushions, t-shirts, coffee mugs, notebooks, door mats, small packets of mints, condoms, umbrellas, dog bowls, tea towels and wallpaper using an interpretation of the Keep Calm and Carry On motif. That’s where we’re at now,” said lead researcher Stephan Magnusson. “So there’s still a big opportunity to extend this further”.