‘Strategic’ And ‘Innovative’ To Be Part Of All Mission Statements By 2020

office satire

A leading marketing body has called for all company mission statements to include the words ‘strategic’, ‘innovative’ and ‘solutions’ within six years.

While some have called the target ambitious, Marketing Association President Scott Pribus said most organisations were already compliant with the policy.

“This is all about aligning late adopters around this strategy moving forward,” Mr Pribus said this morning.

Mr Pribus said while the Association had earmarked ‘strategic’, ‘innovative’ and ‘solutions’ as the three key drivers for mission-statement success, in future he would like to see the policy expanded to mandate the inclusion of ‘outcomes-focused’, ‘fun’ and ‘creative’.

The small number of companies that don’t currently have the three cornerstone words in their mission statement have been encouraged to organise brainstorming sessions for the coming months.

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  1. Simon

    March 4, 2014 at 9:15 am

    Hang on, does this mean we can no longer include unique? Our firm has a unique solutions focused strategy; must we change?

    • The Shovel

      March 4, 2014 at 9:56 am

      By all means include unique Simon – many other companies just like yours do. Just make sure you have ‘solutions’, ‘innovative’ and ‘strategic’ in there as well, and you will be fine.

  2. Mark Burley

    March 4, 2014 at 11:48 am

    What! No mandatory use of “customer focussed” ?

    • lith

      June 19, 2014 at 3:24 pm

      Customers are dead weight. You need to focus on shareholders.

  3. Irene

    March 5, 2014 at 1:47 pm

    “We provide strategic, solutions-focused, innovative deliverables to meet the unique needs of the customer while creating windows of opportunity to push the envelope and flexibly managing risk.”

    Feel free to use this for any business. You are welcome.

    And The Shovel, do you owe some credit to Don Watson on this piece? 🙂